Guardian Seal® Training Program

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Guardian Seal® Training

The Guardian Seal® Training is the nation’s most effective, actionable sex trafficking training for the hotel industry. Help stop hotel sex trafficking by training your staff. Check with your Risk Management department about training to stop sex trafficking on your property. Be the solution – End hotel sex trafficking.

Single Property

  • 20-minute Online Training for Managers and Staff.
  • Indicator Cards / Posters
  • Policies and Procedures Templates
  • Certificate of Completion / Guardian Seal® Decal

Multi Property

  • 20-minute Online Training for Managers and Staff.
  • Indicator Cards / Posters
  • Policies and Procedures Templates
  • Certificate of Completion / Guardian Seal® Decal

Custom Program

  • In-Person Training
  • Law Enforcement Mediation
  • Consulting on Custom Policies and Procedures
  • Certificate of Completion / Guardian Seal® Decal


Frequently Asked Questions.
Here are some common questions about the Guardian Seal Training Program.

How is my price determined?

Pricing is based upon employee count with the cost being roughly $30 per staff member.

How does this training benefit my hotel?

Physical Safety:

Businesses today realize they have a major role to play in society, and employers want to make their businesses safe for employees and patrons. The Guardian Seal® Training Program will be a warning to potential human traffickers and buyers to stay away from businesses, fulfilling a primary Guardian objective of targeting the point of sale in this system of exploitation. The Guardian Seal® also places a clear focus on Duty of Care for employees working in your hotels. Because hotel employees have an obligation on a day-to-day basis for safety and security, they need to demonstrate that they have completed training in trafficking recognition and response, particularly at night. Indirectly, this means less risk for employees of your enterprise.

Financial Protection/Risk Mitigation:

There are also financial benefits. Once your business can demonstrate it has undergone this training and put our recommended policies in place, it will significantly reduce its risk of liability. Businesses pay dearly for insurance to protect against catastrophic financial penalties from civil claims. Large payouts have been ordered for failure to take minimal steps to ensure safety in their facilities. For this reason, most public and private organizations establish strict policies and procedures and require training to reduce or eliminate civil liability.

Hotel owners, managers and staff may all face legal liability for abetting these crimes if they have not received awareness training. There is a growing move for legislation requiring companies to disclose their anti-trafficking policies and activities. This already exists in many states and will likely become Federal Legislation soon. This poses a huge financial threat to those in the industry who have not had the chance to undergo training. It only takes one case of trafficking to be uncovered in your hotel to have very serious consequences for your business

Financial Motivations:

  • Obtain a unique selling proposition in the market and provide a safer environment for your guests and staff.

  • Increase the value of your brand and target your market using the Guardian Seal® certification.

  • Start earning money by advertising your certification to attract travelers.

  • Answer questions from investor groups inquiring about your company’s anti-trafficking policies and activities.

  • Adoption of ethical practices can not only help protect corporate identity, but they can also significantly enhance staff morale and operational efficiency.

  • Commitment is the first step. Commitment pays off. Any lodging that can attract good clientele, increases tourism and prospers financially.

  • Corporate risk management strategies expect safe lodging for their traveling executives and representatives since hotels serve as temporary extended workplaces.

Social Responsibility:

Sex trafficking affects thousands of men, women and children every year. It costs our nation millions of dollars every day for investigations, victim care, medical and mental health treatment later for special education and chronic health treatment. Those costs can span a lifetime. Our hope is to awaken the nation to the changes we as a community can make. Together we can prevent the abuse and neglect of our nation’s children.

Customer Demand:

RFP’s from business groups and socially-conscious consumers (especial millennials) have begun to demand that hotels prove their commitment to fighting human trafficking.

Employee Engagement:

Employees care about their hotel’s impact on the community – and will stay longer with employers who share their values.

How do I receive the Guardian Seal® Decal and Electronic Mark?

A crucial component to this training is what YOU can share with Guardian Group, as your company’s feedback will impact future training, policing and policy making around human trafficking. Online participants must complete the course feedback questions for your company to receive the Guardian Seal® Decal and Electronic Mark.

How do my employees access training?

Once your organization has provided the necessary information, you will be provided administrator and employee login credentials to gain access to the Guardian Seal® Training Program. Depending on your chosen training method, this course will take twenty minutes to an hour.

Guardian Group recognizes that every business will have different methods for implementing this training – Employee Onboarding Training, Annual Training or other trainings. Our recommendation is that the head of each department is given a login to the training and they lead their department through the training however, individual logins can also be provided to accommodate varying employee schedules.

Other Important Information


Renewing your Guardian Seal® is easy. Guardian Group will send reminder emails about the status of your Seal® and once renewal approaches, we will contact you to ensure you secure your Seal® for the following year and have all the necessary resources needed to keep your staff trained.


The Details:

  • Purchased training programs are valid for one year.

  • Participants must begin the program within 12 months of their registration.

  • Participants must complete the program within one calendar year of commencing their training program.


“Guardian Group is a key ally in this fight, and their personal passion and professional approach to create innovative training resources and take a proactive approach to fighting child trafficking, is both impressive and groundbreaking.”

Philip Hyldgaard, A21 Executive Director

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